HarperCollins says the renewed
interest in erotic fiction has spurred them on to create the e-book
imprint focusing on erotica and erotic romance. The offshoot, Mischief, will launch with 13 original e-books on 27 March,
with plans to publish four every month.
The news comes in the week British author EL James topped the New York Times
bestseller list with her erotic romance Fifty Shades of Grey.
HarperCollins said it had recognised increasing interest in the market.
"Obviously it has been in the pipeline for a while. The world of erotic
fiction is proving so popular on the Kindle," said a spokesman.
"It has to do with the anonymity and no one knows that you are reading it.
We've now seen a resurgence in the genre.
"We've got 60 authors signed already, so there's quite a large number to
launch over the next year and the imprint does feature both new and established
writers."
HarperCollins said it will launch titles including the vampire erotica novel
Red Grow the Roses by Janine Ashbless, A Study in Shame by Lucy Salisbury and
Kinky by Justine Elyot.
Content will be commissioned by editorial director Adam Nevill, who was the
head of the UK's leading publisher for erotica for women Black Lace and Nexus.
Author EL James released a limited print run of her book, Fifty Shades of
Grey, but success came from e-book and print sales combined.
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