1.3 million e-readers sold in UK pre-Christmas

Book2Book 5 January 2012

More than 1.3 million e-readers were sold in the UK pre-Christmas, equating to one in every 40 adults receiving the device as a present this year, new research has shown.

Of those sold 92 per cent were Kindle products, produced by global e-tail giant Amazon, according to a recent survey conducted by research firm YouGov and published today, making it the most popular technology gift of Christmas 2011.



retailgazette.co.uk
Paid Content