E-Book Revolution Upends a Publishing Course

A six-week, $6,990 crash course in a fast-changing publishing industry at Columbia attracts more eager applicants than it can accommodate.

Librado Romero/The New York Times

TRANSFORMED For some new releases, digital sales outpace print sales. The Columbia 

Publi

shing Course teaches the old and the new of the business.

New York Times, July 15, 2011

By JULIE BOSMAN,

With the e-book revolution upending the publishing business, Madeline McIntosh, the president of sales, operations and digital for Random House, stood at the lectern on the opening day in June, projecting a slide depicting the industry as a roller coaster, its occupants frozen in motion at the top of a steep loop.

“You might be wondering if this is the moment where we’re at,” Ms. McIntosh, a tall figure in a slim navy dress, said with a smile, as dozens of students with plastic name tags hanging around their necks watched raptly.

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