Germany’s second biggest book fair offers a barometer of what’s obsessing the world’s third largest publishing industry
LEIPZIG: Students from the HTWK Leipzig [Hochschule für Technik, Wirtschaft und Kultur] emerged before a standing room only crowd at an event titled “rethinking the book” at the Leipzig Book Fair on Thursday afternoon, well-prepared to present the fruits of their labor on a project to transform book content into innovative, intuitive apps for the iPhone.
For four months, the students analyzed the market and potential customers, along with the latest and greatest technology at their disposal and, in doing so, got a feel for the dynamics of the market and for what readers might expect in terms of added value. The 21 apps that resulted included a travel guide featuring fun accelerometer-based recipes for local dishes; a children’s book with built-in games and recording options (and a handy volume control for parents!); an illustrated anatomy guide with interactive quizzes for students; and a do-it-yourself manual for crafters featuring tutorial downloads and multimedia elements, along with links for purchasing materials.
Full piece at Publishing Perpectives.
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