Nook Goes to Wal-Mart

Barnes & Noble announced that Wal-Mart will carry the Nook reader in 2,500 stores starting as early as October 24 and online as well.
Perhaps as important, the announcement notes that Nook "will be prominently featured as the premier eBook Reader in the consumer electronics area. Many Wal-mart stores will feature a Nook-branded eReading area where shoppers can see and touch a demonstration device."
The next coup--not indicated at all in the announcement of course--is when or if Nook partners with Wal-mart to sell ebooks on their web site, too.
Wal-Mart is carrying iPads now as well.

Announcement