The Ideavirus: Seth Godin as a Microcosm of Publishing’s Flux

Publishing Perpectives

Last week, Seth Godin said he was leaving traditional publishing behind. Is he really making a radical change, or just a marketing play? We spoke with several industry observers who discuss what this means -- or doesn't -- for the industry.

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Is Seth Godin a Visionary or an Exception?

Seth Godin: Is he a visionary making bold step into the uncertain future? Or is he an exception, an already bestselling writer and marketing expert for whom forgoing traditional models is merely the evolution of his already largely self-propelled career?

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