BookSwim.com Aims for Sweet Spot of American Readers
Publishing Perpectives

BookSwim.com, the three year-old book rental company that is known to many as the "Netflix of books," has over the past six months compiled statistical data that offers a glimpse into the reading habits of a swath of two important subsets American readers: high-income suburban women and library users. We have the scoop.

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 Do Publishers Inadvertently Dictate the Demographics of Readers?

Since there are so many romance and mystery readers, has the business - like an athlete whose sports inevitably causes them to favor and thus overdevelop certain muscle groups - become disproportionally predisposed to publishing primarily for those readers?

Let us know what you think ...