29.06.10 | Benedicte Page in The Bookseller
Dan Ruffino, currently Penguin Australia's marketing and publicity director, has been made group digital director with responsibility for Penguin's digital strategy across the globe.
Ruffino will be based in New York, reporting to chairman and chief executive John Makinson, and will start his role on 1st September.
Penguin said Ruffino had been instrumental in establishing Penguin Australia's online strategy and would now work with colleagues around the world with a focus on digital publishing, new digital revenue opportunities, direct to consumer communication and global partnerships.
Makinson described Ruffino as "a hugely talented marketing professional who has spent the last six years thinking about ways to make our content more enticing the consumer", saying he had both the right qualifications for the job and "the enthusiasm and creative energy to ensure that Penguin continues to lead the way in digital innovation."
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