10.05.10 | Graeme Neill in The Bookseller
Waterstone's has given a first glimpse of its rebranding on its website with a new, lower case 'w' logo and the slogan 'Feel Every Word'.
The new brand is being rolled out to stores over the coming week. It follows changes to its buying structure, with stores being given greater autonomy over the books they can buy.
Among those changes are a local chart, store selected titles in its new books bay and feature bays highlighting backlist titles. The rebrand was first mooted at parent company HMV Group's investor day at the end of March.
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