Digital Case Study: Can Goodreads Ads Help Unknown Authors Find an Audience?
By Karen Holt - Publishing Perspectives


Popular literary social networking site Goodreads.com has been quietly offering advertising to small budget publishers and authors for nearly a year. Karen Holt investigates how well the ads are working and helping these unknowns build an audience among Goodreads' 3.4 million users.

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Have Online Ads Led You to New Authors?

Have you ever tried a new author because of an online ad? If so, what was it that made you click on it? And do you find non-book related ads distracting or otherwise inappropriate on literary Web sites?

Let us know what you think!