Posted: Huffinton Post, April 23, 2010
Why Men Don't Read: How Publishing is Alienating Half the Population
Back in 2005, while I was still working as an editor, I had an opportunity to acquire a book that I was confident would be a bestseller. The author had a huge media platform, was one of the stars on a show watched by millions of people each week, hosted his own radio show, headlined his own band, he had a fascinating life story, thousands (if not millions) of fans worldwide, and even had a degree in journalisn. Unlike many celebrity memoirs, I knew this author was passionate about his story and had the writing chops to make it a great read. The author's agent wanted, in my opinion, a reasonable advance. I had confidence that this book was low risk, very high reward. However...
Read the rest of Jason Pinter's piece at Huffington Post.
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