Sony pre-orders "exceed expectations"

19.11.09 Katie Allen - The Bookseller

Pre-order demand for Sony's Daily Edition reader has "exceeded expectations" in the run-up to Christmas.

According to technology site techradar.com, the company, whose Sony Reader Daily Edition becomes available for pre-order in the US this week r.r.p. $399, expects "high demand" for the wireless 3G device.
The pre-order option for the Daily Edition is now live on the SonyStyle website, with shipping to US customers from 18th December.

Sony spokesperson Kyle Austin said it would be delivered to its customers on a "first come, first serve basis." He added, "The number of people that signed up . . . to be notified of the Daily's availability exceeded our expectations over the last few months and we expect high demand now that it's available."
The Sony Reader Daily Edition is not yet available in the UK, although a launch is expected in 2010.
Sony released a “rose-pink” Mills & Boon-themed reader on Monday (16th October).

TechRader