SENATOR EDWARD KENNEDY FORTHOMING MEMOIR AN INTERESTING MARKETING APPROACH
I read the following para in the International Herald Tribune this morning, Wednesday, July 15:
At a time when publishers are scrambling to keep customers willing to pay $26 for a hardcover book instead of $9.99 for an electronic version, the publishers of Senator Edward M. Kennedy’s forthcoming memoir is going in the opposite direction – issuing a limited edition it plans to sell for $1000 a copy. Twelve, an imprint of Grand Central Publishing, is planning to issue 1000 copies of a leather bound edition of “True Compass”, with an electronic replica of Senator Kennedy’s signature, and sell the books through the Web site of Hachette Book Group.
I read the following para in the International Herald Tribune this morning, Wednesday, July 15:
At a time when publishers are scrambling to keep customers willing to pay $26 for a hardcover book instead of $9.99 for an electronic version, the publishers of Senator Edward M. Kennedy’s forthcoming memoir is going in the opposite direction – issuing a limited edition it plans to sell for $1000 a copy. Twelve, an imprint of Grand Central Publishing, is planning to issue 1000 copies of a leather bound edition of “True Compass”, with an electronic replica of Senator Kennedy’s signature, and sell the books through the Web site of Hachette Book Group.
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