Saturday, November 08, 2008


There's no such thing as a free book
Thomas Nelson is offering to give readers any book they agree to review. I'm not sure this is very generous
Guardian blogger Edward Champion has his say.........

He served as a publisher's apprentice in London, but he knew there were plentiful God-fearing labourers with scant pence jangling in their pockets. So he moved to Edinburgh and began publishing inexpensive Bibles and other religious texts for the common reader. And when Thomas Nelson happily handed the reins to his two sons, he couldn't possibly foresee that, just over two centuries later, his company would transform into what is now the world's largest Christian publisher.

Michael Hyatt is now the man in charge at Thomas Nelson Books, and his vision of the common reader is apparently the blogger. But instead of remembering his company's humble beginnings, Hyatt sees this new "common reader" not so much as a thinking individual, but as a marketing tool for marketing Thomas Nelson's catalogue. It all started off somewhat innocuously back in August, when Hyatt established an informal scenario whereby bloggers could get a specific book in exchange for a promise to blog a 200-word review, "positive, negative, or somewhere in between."
Read Blogger Champion's full piece here.

No comments:

Post a Comment