Twilight vamp book launches Harry Potter-styleAlison Flood writing in The Guardian.
Bookshops are calling it the biggest event in children's publishing since Harry Potter and the Deathly Hallows. Breaking Dawn, the heavily embargoed final novel in American author Stephenie Meyer's Twilight series, was published in the UK yesterday, and sold over 20,000 copies in its first 24 hours on sale.
The young adult fantasy series follows the story of human teenager Bella, who is torn between her feelings for Edward, a vampire, and Jacob, a werewolf. It kicked off with Twilight - which is being made into a film for release in the UK in January - and was followed up with New Moon and Eclipse. Twilight's publishers Little, Brown estimated it sold around 20,000 copies of Breaking Dawn yesterday, which it said was a "fantastic" number.
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I am aquainted with one young teenage girl who has downloaded the songs Stephanie Meyer listened to while writing the books and is rereading the series (for the 4th time) while listening to the music - there's a marketing opportunity...
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