RESULTS OF BPANZ SURVEY ON DIGITAL PUBLISHING

From President Tony Fisk:

Thank you to those who took part in the recent survey about Digital Publishing. We received 27 responses by the 11th July deadline and the results give a clear indication on where people are at with Digital Publishing and what their needs are.

In summary, the results were as follows:

81% of BPANZ members are VERY INTERESTED in DP
77% are either already publishing in digital or are planning to do so within 2 years.
Most are seeking to acquire knowledge / skills in the areas of business modelling (92%), marketing (92%) and production (73%)
Educational publishing is of most interest (88%)
Most see NZ and export potential (79%)
Most see eBooks as the primary platform (64%)

Special thanks to Martin Taylor for organising the online survey.