HARRY POTTER & AMAZON - A SAD STORY

Jeff Bezos, Amazon CEO, told the AGM on Thursday that although more than a million pre-orders had been taken for the last Harry Potter the company would make no profit from the sales.

To me this is an utterly ridiculous situation.

Worldwide, led by Amazon and other chain bookstores, Whitcoulls and Paper Plus in NZ, millions of copies of this book are going to be sold and bookselers will make nothing from these vast sales. If ever there was a case against unecessary discounting this must surely be it.