New Writer Challenges Old Favourites in New Zealand Post Book Awards
A Wellington writer’s first novel will go head-to-head with works by two of our most acclaimed authors as finalists in the country’s most prestigious literary honours, the inaugural New Zealand Post Book Awards.
Alison Wong’s As the Earth Turns Silver was selected by a judging panel of five for the Fiction category shortlist, along with award-winning author Fiona Farrell, for her novel Limestone, and award-winning short-story writer Owen Marshall for his collection, Living as a Moon.
Stephen Stratford, convenor of judges for the New Zealand Post Book Awards, said selecting just three Fiction finalists from such a strong field was cause for much debate among the judging panel.
‘It was always going to be a challenge, but we agree that each of these three finalist books is convincing, compelling, superbly crafted and contributes distinctively to New Zealand’s literature’, he said.
Fiction is one of the four finalist categories announced today - reduced from a previous eight - in the new, streamlined Awards structure. The other three categories are Poetry, General Non-fiction and Illustrated Non-fiction.
With just 16 finalists competing in these Awards– down from 26 in previous years - readers can be sure they are getting the cream of New Zealand publishing’s crop.
Stratford, who brings vast experience to the panel as judge for the last Goodman Fielder Wattie Book Awards in 1983, convenor of the first Montana Book Awards in 1984 and judge for the Montana New Zealand Book Awards in 1999, says reducing the number of categories and finalists means the standard of those selected are exceptionally high.
Joining Stratford on the Awards’ judging panel are poet, short-story writer and novelist, Elizabeth Smither; writer, educationalist and broadcaster Charmaine Pountney; writer, historian and broadcaster Paul Diamond; and nature writer and photographer Neville Peat.
The panel agreed that the standout category this year was Illustrated Non-fiction.
‘ The standard was very high: each finalist is not only a beautiful object but is also a showcase of the book designer’s art, with typography that enhances the text, page layouts that let the images have maximum impact, and superlative reproduction values.’
The full list of finalists in the 2010 New Zealand Post Book Awards by category are:
Fiction:
As the Earth Turns Silver by Alison Wong (Penguin Group (NZ))
Limestone by Fiona Farrell (Vintage, Random House NZ)
Living as a Moon by Owen Marshall (Vintage, Random House NZ)
Poetry:
Just This by Brian Turner (Victoria University Press)
The Lustre Jug by Bernadette Hall (Victoria University Press)
The Tram Conductor’s Blue Cap by Michael Harlow (Auckland University Press)
General Non-Fiction:Aphrodite’s Island by Anne Salmond (Viking, Penguin Group (NZ))
Beyond the Battlefield: New Zealand and its Allies, 1939-1945 by Gerald Hensley (Viking, Penguin Group (NZ))
Cone Ten Down: Studio pottery in New Zealand, 1945-1980 by Moyra Elliott and Damian Skinner (David Bateman Ltd)
Encircled Lands: Te Urewera, 1820-1921 by Judith Binney (Bridget Williams Books)
The Invention of New Zealand Art & National Identity, 1930-1970 by Francis Pound (Auckland University Press)

Illustrated Non-Fiction:
Art at Te Papa edited by William McAloon (Te Papa Press)
Go Fish: Recipes and stories from the New Zealand Coast by Al Brown (Random House NZ)
Māori Architecture: From fale to wharenui and beyond by Deidre Brown (Raupo, Penguin Group (NZ))
Marti Friedlander by Leonard Bell (Auckland University Press)
Mrkusich: The Art of Transformation by Alan Wright and Edward Hanfling (Auckland University Press)
The Category Award winners and the overall New Zealand Post Book of the Year winner will be announced at a gala dinner held in Auckland on 27 August 2010.
With fewer categories, the Awards’ prize pool has been substantially increased, with the overall New Zealand Post Book of the Year Award winner receiving $15,000. Winners of the four Category Awards will each receive $10,000 and the People’s Choice Award winner $5,000.
Also announced today are the three New Zealand Society of Authors (NZSA) Best First Book Awards Winners.
The Best First Book Awards for Non-Fiction, Poetry, and Fiction were established by the New Zealand Society of Authors with the aim of encouraging new writers and their publishers. They are announced simultaneously with the New Zealand Post Book Awards category finalists for the first time this year.
Wellington writer, Anna Taylor who graduated with an MA in Creative Writing from Victoria University in 2006, wins the 2010 NZSA Hubert Church Best First Book Award for Fiction for her book Relief (Victoria University Press).
Stratford summarised Taylor’s work as a powerful collection that has at least one memorable image or sentence on every page. ‘No pressure, but we expect a glittering career.’

The 2010 NZSA Jessie Mackay Best First Book Award for Poetry goes to Selina Tusitala Marsh for her collection Fast Talking PI (Auckland University Press). Dr Marsh is a poet and scholar of Samoan, Tuvaluan, Scottish and French descent who lives with her family on Waiheke Island.
‘The judging panel found Marsh’s collection exhilarating,’ says Stratford.
‘The poems are sensuous but strong, using lush imagery and clear rhythms and repetitions to power them forward.’
Pip Desmond, a Wellington freelance writer and former member of the Aroha Trust, a work cooperative for gang women in Wellington, wins the 2010 NZSA E.H. McCormick Best First Book Award for Non-Fiction for Trust: A True Story of Women & Gangs (Random House NZ).
The judging panel stated that Trust was an extraordinary work from someone with unparalleled and probably unrepeatable access to women in gangs.
‘A potent combination of oral history and memoir, it packs a powerful punch.’
Each NZSA Best First Book Awards category winner receives $2,500.
New Zealand Post Group’s sponsorship of the country’s national book awards is symbolic of their strong and active support of the country’s literature. As sponsor of the New Zealand Post Children’s Book Awards for 15 years, this new sponsorship highlights the company’s commitment to promoting literary excellence. Working closely with Booksellers NZ, New Zealand Post and other dedicated segments of the community actively encourage New Zealanders to read and enjoy books.
The New Zealand Post Book Awards 2010 are also sponsored by Creative New Zealand. The Awards are managed by Booksellers NZ and supported by the New Zealand Society of Authors and Book Tokens (NZ) Ltd.
Footnote:
The Bookman has put an illustration of the book he regards as the likely winner alongside each of the four categories. I have to say though that the Illustrated non-fiction category is a wide open field and I will not be surprised by whichever shortlisted title wins that one. But if I was a betting man and the TAB ran a book on these awards I'd put $100 on As the Earth Turns Silver to win the fiction category. For me it was not only the best NZ novel in 2009 it was also one of the best I read from any quarter.

























14 comments:
I quoted the bookseller so that the voice of booksellers might be heard in the discussion, because the chair was a publisher and everyone on the panel was a writer. He is involved in the book trade at the national level so is in touch with a range of booksellers across the country, from independents to, yes, Paper Plus. These stores have different customers from the likes of inner-city stores like Unity and Scorpio, so their experience of the value or otherwise of shortlist is different. I was not saying "this is what I think", just "this is what I am told by someone who knows more about it than me". As I made clear, and others present at the event confirm.
People to whom I spoke at the Festival were by no means literati but had come to see particular writers. Such readers do not figure in the metropolitan imagination - we have little idea what readers who are not part of literary circles want.
Perhaps we should ask the publishers of the winning books what has happened to sales after their titles have won.And also ask city booksellers like Unity and The Book Lover and the university bookshops.
As a book buyer and not one in the book business I can say that I am definitely influenced by prize winning titles. Often of course I have already bought the shortlisted fiction titles as they are published the year before but if I haven't then I go and buy them when the shortlist is announced.
And Stephen Stratford what is the QUQ?
What is it about our NZ Post Book Awards that is lacking, that doesn't promote the books in such a way that further readers - who haven't already bought the books - will use them as a gauge for more book buying?
And what can we do to change this?
Stephen - I'd be very interested in your thoughts on this, along with anyone else who would like to chime in...
I think children's book awards have more impact on sales because the buyers of those books don't read them themselves so rely on recommendations.
Kiwicraig, that's a good question. I dunno the answer but as I said I wonder if it's how much people trust the brand. The kids' award has maybe been more consistent, reliable, than the adult awards. Booksellers and librarians are probably best-placed to talk about this.
Paul, whereof I cannot speak, thereof I must remain silent.
Fergus, good point about recommendations being more important in kids' books. Still comes down to trust, though, so the question remains - why is one set of awards more trusted than the other? Fortunately that is Sam's problem, not mine.
As a previous 'beneficiary' of the NZ Post Book Awards I am hugely grateful to the sponsors, judges and those involved in making it all happen. I cannot comment on whether the Awards result in greater sales of the shortlisted or winning books. I suspect that in some cases they do and in others they may not, depending on the book. However, every writer who is shortlisted would be grateful for the added publicity, recognition, and if a winner, for the financial bonus in an industry where few of us can make a living from our creative work and where we will probably have spent many years writing.
I understand that when the Awards were restructured a major reason for cutting the numbers shortlisted was to try to give greater publicity to the few books shortlisted, however, given the scarcity of awards for NZ writers (including the demise of the Commonwealth Writers Prize apart for first book) I would prefer that more were shortlisted and therefore recognised - certainly five fiction books and even up to five poetry books, if that year there are a large number of excellent candidates.
The selection of shortlists and winners are influenced by the judges' tastes, and therefore are always potentially controversial. It cannot be anything else when there are many excellent books, and this is reflected in the fact that shortlists for various awards are not identical. Having a few more books on shortlists at least allows a few more writers recognition.
In Australia there are many awards. As well as the Prime Minister's Literary Award and the Miles Franklin (which only some 'Australian' books are eligible for because the setting must be Australian), most states also have a Premier's Literary Award (just cancelled in Queensland by the new Liberal premier), and there are many others as well. I don't know whether this larger number of awards & the difficulty getting good publicity for them all is partly why my Australian publisher, Picador, said that getting shortlisted for one of these awards did not tend to make any difference to sales. Only winning books tend to sell more. Certainly, apart from a few awards like the Booker, Pulitzer, Orange Prize, etc, getting the media/publicity machine going for literary awards seems univerally challenging. Regardless, I think the Awards are a great encouragement for writers and publishers alike.
Anonymous has left a new comment on your post "AWRF - The Politics of Prizes":
It's possible that those who are buying books have minds and special interests of their own and buy what fulfills those interests rather than look through lists of book awards. Those lists are not always easily available to the general public and there are an awful lot of them. Awarded books are often perceived by a middle of the range reader of fiction as a bit way out, too literary, etc. A pity as I don't necessarily find that to be the case with NZ Post Awards, although I am occasionally puzzled about their choices in children's books. I think it makes a little more difference to library users who will make use of assistance to find award winners and highly recommended books. It appears there is not much research on this field in NZ, maybe a publisher could enlighten us.
Bookbrainz
Anonymous has left a new comment on your post "AWRF - The Politics of Prizes":
Oh and I ought to mention that I regularly search award short lists, read them and award winners - and buy them for a book club, as I figure life is too short to read rubbish. However I 'm a librarian and have the skills to search and the patience to wait for the many books which I reserve.
Bookbrainz
Jeff Grigor has left a new comment on your post "AWRF - The Politics of Prizes":
I believe the reason that we sell far more books from the Children's Book Awards is because Librarians and Schools will buy virtually every title if they haven't already got it.And as the short list is announced at the start of the School Year they have the budget to do so.
Apart from institutions our in store sales of the short listed titles are much the same for both awards.Negligible except for the winners.
But don't take my word for it.
Just check out the sales figures on Neilsen Book Data which are computer generated figures from stores throughout NZ.
When the short lists are released some of the short listed titles don't even make it onto the list which is the top 300 selling books in NZ each week !!