Independent
publishing company Oratia Media is today launching a new corporate identity as
part of an expansion of its business and publishing programme.
All of the
company’s publishing and media activities are now unified under the Oratia
brand, with the Libro International publishing imprint being wound into an
enlarged programme called Oratia Books.
“The change
reflects a natural evolution of our business, which we set up in 2000 as a
media and editorial services company with an international focus,” commented
Founder and Publisher Peter Dowling (left).
“Today our
core business is publishing books with a strong New Zealand and Māori
orientation, and the Oratia name captures that along with our grounding in the
beautiful Waitakere Ranges.”
The new brand
retains the nikau tree symbol designed in 2000 by co-founderAlessandra
Zecchini, with a new logo suite created by Cheryl Smith of MacarnDesign
featuring the strapline ‘Quality books, media and publishing services’.
As part of
the rebranding, Oratia is moving to a new website, www.oratia.co.nz, which
offers better interactivity on mobile devices and by month’s end will include
an e-commerce facility.
A reshuffle
of core roles sees Dowling become Publisher; co-founder Alessandra
Zecchini as
Media Director; long-serving books editor Carolyn Lagahetau as
Editorial
Director; and former New Holland Publishers head Belinda Cooke on
board as
Sales & Marketing Consultant.
All email
contacts are also moving to the @oratia.co.nz domain. Distribution remains with
long-term logistics partners Publishers Distribution Ltd, with sales representation
by Paul Greenberg (North Island) and Peter Gray (South Island).
“We have a really
energised team that in 2016 will be producing at least ten new
Oratia Books,
along with a similar number of commissioned projects for clients,” Dowling
said.
The company
is showing its commitment to the resurgent New Zealand books market with a five-year
publishing programme and a new catalogue to be released in early April,
commented Belinda Cooke.
“It’s great
to see positivity in the New Zealand market and we intend to put our money
where our mouth is and deliver quality books, media and publishing services for
clients, customers, readers and writers everywhere,” Cooke said.
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