Kapow! The unstoppable rise of female comic readers

According to Facebook likes, the gender gap in comic readers is narrowing. With proliferating female writers and an all-girl Avengers A-force, has the stereotype of the lonely male comic nerd gone for good?

Left - Tipping the balance … the new all-female Avengers A-Force. Photograph: Marvel

David Barnett

Friday 18 September 2015 The Guardian

About 10 years ago there was a TV advert for men’s the deodorant Lynx that, in its own particular laddish fashion, presented a procession of beautiful “ideal women” who could be persuaded to display counterintuitive attitudes when confronted by a man liberally doused in a cloud of the brand’s macho, musky scent.

Thus we had a montage of women really not minding about being kept waiting in the rain, being completely forgiving about missed birthdays, appreciating the fact that their breasts had been scrutinised, and one who announced, with unalloyed delight: “That is SO funny! I collect comic books too!”
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