Why Spanish Publishing is the Next Digital Battleground

Publishing Perspectives

International digital players are targeting the 500 million-strong Spanish-language market. It’s scary stuff for Spanish-language publishers, who need to prepare.
In the last few months, the three largest publishing houses -- Random House Mondadori, Grupo Planeta and Santillana -- have taken a series of decisions (i.e competitive e-book pricing offers, launch of digital first collections, greater investments in e-marketing campaigns, etc.) that, when viewed collectively, signal the end of the first stage of the digital era in Spanish-language publishing.


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