Phaidon launches Wallpaper app

19.01.10 The Bookseller

Phaidon has launched a set of iPhone apps for its Wallpaper City Guide series, in an attempt to boost revenues and extend the brand.

According to Brand Republic, the new apps have been launched simultaneously in the UK ands US and are priced at £2.39.

The apps will cover Amsterdam, Barcelona, Berlin, London, Los Angeles, New York, Paris, Milan, Rome and Tokyo. The Berlin guide is currently available to download for free.

The art publisher has launched the venture in conjunction with Wallpaper magazine's publisher IPC. Phaidon said that with one touch "travellers will be able to tap through to landmarks and hotels".